# About Fundpop *** ### description: >- Fundpop turns your Shopify store into a crowdfunding platform. Launch campaigns directly on your store while maintaining full control of your brand, customers, and data. ## 💡 About Fundpop **Fundpop turns your Shopify store into a crowdfunding platform.** Instead of sending customers to external crowdfunding sites, launch campaigns directly on your store—keeping your brand, customer relationships, and data exactly where they belong. ### Why Fundpop? **Validate before you invest** Test product demand and secure funding before committing to production. Launch with confidence knowing your customers want what you're building. **Your store, your rules** * Keep 100% control of your brand experience * Process payments through your existing Shopify checkout * Own your customer data and relationships * Choose between all-or-nothing or flexible funding models **Built for Shopify merchants** Track real-time progress, manage multiple campaigns, and engage backers with milestones and rewards—all from your familiar Shopify dashboard. **Perfect for:** * Product launches and limited editions * Pre-order campaigns with deferred payment * Community-driven projects * Testing new product concepts Ready to launch your first campaign? Start with our [installation guide](https://docs.fundpop.co/article/20-install-fundpop). --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://fundpop-crowdfunding.gitbook.io/fundpop-crowdfunding-docs/introduction/readme.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.