# About Fundpop

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### description: >- Fundpop turns your Shopify store into a crowdfunding platform. Launch campaigns directly on your store while maintaining full control of your brand, customers, and data.

## 💡 About Fundpop

**Fundpop turns your Shopify store into a crowdfunding platform.**

Instead of sending customers to external crowdfunding sites, launch campaigns directly on your store—keeping your brand, customer relationships, and data exactly where they belong.

### Why Fundpop?

**Validate before you invest**

Test product demand and secure funding before committing to production. Launch with confidence knowing your customers want what you're building.

**Your store, your rules**

* Keep 100% control of your brand experience
* Process payments through your existing Shopify checkout
* Own your customer data and relationships
* Choose between all-or-nothing or flexible funding models

**Built for Shopify merchants**

Track real-time progress, manage multiple campaigns, and engage backers with milestones and rewards—all from your familiar Shopify dashboard.

**Perfect for:**

* Product launches and limited editions
* Pre-order campaigns with deferred payment
* Community-driven projects
* Testing new product concepts

Ready to launch your first campaign? Start with our [installation guide](https://docs.fundpop.co/article/20-install-fundpop).