🏆Milestones

Milestones help drive engagement in your campaign by offering special rewards when specific funding or unit targets are reached. This feature is available for Pro and Premium plan subscribers.

Creating Milestones

To set up a milestone for your campaign:

1. Navigate to your campaign's milestone section

2. Click "Create milestone"

Setting the Target

Enter the target number that will trigger your milestone. This can be:

• A number of units sold (for unit-based campaigns)

• An amount raised (for money-based campaigns)

Set achievable targets that create excitement and momentum in your campaign.

Choosing Reward Options

Select one of two reward types:

1. Existing Product

   • Choose a product from your store's inventory

   • Perfect for offering physical rewards

   • Selected product will be automatically added to qualifying orders

2. Reward Reveal

   • Announce special perks or future benefits

   • Reveal exclusive content or announcements

   • Share coupon codes or special offers

When using Reward Reveal, you can:

• Upload a photo to represent the reward or milestone

• Add a title for your milestone

• Write descriptions for before and after the milestone is reached

Backer Reward Options

Configure who receives the milestone reward:

• Reward all backers: Everyone who supported the campaign gets the reward, including those who contributed before the milestone was reached

• New backers only: Only supporters who back after the milestone is achieved receive the reward

Backer reward options allowing you to choose between rewarding all backers or only new ones. Consider your campaign strategy when making this choice.

Best Practices

1. Set Strategic Targets

   • Make early milestones achievable to build momentum

   • Space milestones evenly throughout your campaign

   • Align targets with your overall campaign goal

2. Choose Compelling Rewards

   • Ensure reward value matches the milestone's significance

   • Consider your fulfillment capabilities

   • Make rewards relevant to your campaign theme

3. Use Clear Descriptions

   • Write engaging "before" text to build anticipation

   • Create exciting "after" text to celebrate achievement

   • Keep descriptions concise and clear

Managing Milestones

• Monitor milestone progress in your campaign dashboard

• Update milestone details as needed

• Track reward fulfillment for achieved milestones

Pro tip: Use milestones to create multiple moments of excitement throughout your campaign, encouraging backers to share and promote your campaign as they work toward the next goal.