Fundpop Crowdfunding Docs
  • Introduction
    • 💡About Fundpop
    • ✨Key Features
  • Getting Started
    • 👋Install Fundpop
    • 💰Creating Your First Campaign
    • 📈Dashboard Overview
  • CUSTOMIZATIONS
    • 🎨Fundpop Widget Templates
    • ➕Extended Widget Placement
    • ✍️Translation
  • CAMPAIGN MANAGEMENT
    • 🛒Orders
    • 📊Campaign Analytics
  • ADVANCED FEATURES
    • 🏆Milestones
    • 📈Reward tiers
  • RESSOURCES
    • 🖥️Contact us
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On this page
  • Performance Metrics
  • Using the Analytics Dashboard
  • Making Data-Driven Decisions
  1. CAMPAIGN MANAGEMENT

Campaign Analytics

The Analytics section provides detailed insights into your campaigns' performance. Use these metrics to track success and optimize your crowdfunding strategies.

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Last updated 2 months ago

Performance Metrics

Daily Contributions

Track your campaign's financial performance over time with multiple viewing options:

  1. Total Contributions

    • Monitor overall money raised

    • Track daily contribution patterns

    • Identify peak funding periods

  2. Total Units Sold

    • Track product sales volume

    • View daily sales patterns

  3. Campaign Type Filtering

    • Money-Goal Campaigns

    • Units-Goal Campaigns

Sales Funnel Analysis

Understand your conversion journey through detailed funnel metrics:

  1. Campaign Views

    • Total number of campaign page visits

    • Initial exposure metric

  2. Add to Cart/Crowdfund

    • Visitors who initiated backing process

    • First step conversion rate

  3. Checkout with Cart/Crowdfund

    • Number of checkout initiations

    • Mid-funnel conversion metric

  4. Pre-order/Purchase

    • Completed order placements

    • Key conversion point

  5. Pre-order Paid

    • Successfully processed payments

    • Final conversion metric

  6. Pre-order Cancelled

    • Tracking of cancelled orders

    • Campaign health indicator

Using the Analytics Dashboard

Time Period Selection

  • Choose your analysis timeframe (default: Last 30 days)

  • Compare different periods

  • Track campaign progress over time

Campaign Selection

  • View metrics for all campaigns or individual ones

  • Filter by campaign type

  • Focus on specific performance periods

Making Data-Driven Decisions

Use these analytics to:

  • Identify successful campaign strategies

  • Optimize conversion points

  • Time campaign updates and promotions

  • Understand backer behavior patterns

Pro tip: Monitor the relationship between campaign views and successful conversions to identify opportunities for optimization at each funnel stage.

📊
Analytics dashboard showing a daily contributions graph with filter options. Use the dropdown menu on the right to switch between different metrics and understand your campaign's performance from multiple angles.