📊Campaign Analytics

The Analytics section provides detailed insights into your campaigns' performance. Use these metrics to track success and optimize your crowdfunding strategies.

Performance Metrics

Daily Contributions

Track your campaign's financial performance over time with multiple viewing options:

1. Total Contributions

   • Monitor overall money raised

   • Track daily contribution patterns

   • Identify peak funding periods

2. Total Units Sold

   • Track product sales volume

   • View daily sales patterns

3. Campaign Type Filtering

   • Money-Goal Campaigns

   • Units-Goal Campaigns

Analytics dashboard showing a daily contributions graph with filter options. Use the dropdown menu on the right to switch between different metrics and understand your campaign's performance from multiple angles.

Sales Funnel Analysis

Understand your conversion journey through detailed funnel metrics:

1. Campaign Views

   • Total number of campaign page visits

   • Initial exposure metric

2. Add to Cart/Crowdfund

   • Visitors who initiated backing process

   • First step conversion rate

3. Checkout with Cart/Crowdfund

   • Number of checkout initiations

   • Mid-funnel conversion metric

4. Pre-order/Purchase

   • Completed order placements

   • Key conversion point

5. Pre-order Paid

   • Successfully processed payments

   • Final conversion metric

6. Pre-order Cancelled

   • Tracking of cancelled orders

   • Campaign health indicator

Using the Analytics Dashboard

Time Period Selection

• Choose your analysis timeframe (default: Last 30 days)

• Compare different periods

• Track campaign progress over time

Campaign Selection

• View metrics for all campaigns or individual ones

• Filter by campaign type

• Focus on specific performance periods

Making Data-Driven Decisions

Use these analytics to:

• Identify successful campaign strategies

• Optimize conversion points

• Time campaign updates and promotions

• Understand backer behavior patterns

Pro tip: Monitor the relationship between campaign views and successful conversions to identify opportunities for optimization at each funnel stage.